[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fipobex.cz\/je-gdpr-skutecne-takove-zlo\/#Article","mainEntityOfPage":"https:\/\/www.fipobex.cz\/je-gdpr-skutecne-takove-zlo\/","headline":"Je GDPR skute\u010dn\u011b takov\u00e9 zlo?","name":"Je GDPR skute\u010dn\u011b takov\u00e9 zlo?","description":"Je jasn\u00e9, \u017ee vl\u00e1da ka\u017ed\u00e9ho st\u00e1tu mus\u00ed d\u011blat alespo\u0148 ur\u010dit\u00e9 minimum pro to, aby sv\u00e9 ob\u010dany chr\u00e1nila p\u0159ed nejr\u016fzn\u011bj\u0161\u00edmi podvody, kter\u00e9 by na n\u011b lid\u00e9 cht\u011bli vymyslet. K tomu koneckonc\u016f m\u00e1me z\u00e1kony. A n\u011bkdy organizace, jej\u00edmi\u017e jsme \u010dleny rozhodnou, \u017ee n\u011bkter\u00e9 normy je pot\u0159eba upravit a ochranu ob\u010dan\u016f tak zlep\u0161it. Jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch p\u0159\u00edklad\u016f je...","datePublished":"2022-01-14","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.fipobex.cz\/author\/#Person","name":"","url":"https:\/\/www.fipobex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/505fff4dce96a6fd9b2c3bab9d6ad2c90e3ce4a797f024fc5ad345c11f66ba90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/505fff4dce96a6fd9b2c3bab9d6ad2c90e3ce4a797f024fc5ad345c11f66ba90?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fipobex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fipobex.cz\/wp-content\/uploads\/gdpr_1.jpg","url":"https:\/\/www.fipobex.cz\/wp-content\/uploads\/gdpr_1.jpg","height":0,"width":0},"url":"https:\/\/www.fipobex.cz\/je-gdpr-skutecne-takove-zlo\/","about":["Business"],"wordCount":437,"articleBody":"   Je jasn\u00e9, \u017ee vl\u00e1da ka\u017ed\u00e9ho st\u00e1tu mus\u00ed d\u011blat alespo\u0148 ur\u010dit\u00e9 minimum pro to, aby sv\u00e9 ob\u010dany chr\u00e1nila p\u0159ed nejr\u016fzn\u011bj\u0161\u00edmi podvody, kter\u00e9 by na n\u011b lid\u00e9 cht\u011bli vymyslet. K tomu koneckonc\u016f m\u00e1me z\u00e1kony. A n\u011bkdy organizace, jej\u00edmi\u017e jsme \u010dleny rozhodnou, \u017ee n\u011bkter\u00e9 normy je pot\u0159eba upravit a ochranu ob\u010dan\u016f tak zlep\u0161it.Jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch p\u0159\u00edklad\u016f je pak nov\u00e1 evropsk\u00e1 sm\u011brnice o ochran\u011b osobn\u00edch \u00fadaj\u016f, zn\u00e1m\u00e1 pod zkratkou GDPR https:\/\/feedbackpedals.com\/gdpr\/. Tu musely \u010dlensk\u00e9 st\u00e1ty do dan\u00e9ho obdob\u00ed za\u010dlenit do sv\u00fdch pr\u00e1vn\u00edch norem. V na\u0161em st\u00e1t\u011b to vedlo k \u00faprav\u011b z\u00e1kona na ochranu osobn\u00edch \u00fadaj\u016f. C\u00edlem je, aby byli b\u011b\u017en\u00ed lid\u00e9 v\u00edce chr\u00e1n\u011bni p\u0159ed nevy\u017e\u00e1dan\u00fdmi reklamami a podvodn\u00fdmi telefon\u00e1ty. P\u0159esto se to nesetkalo s takov\u00fdm nad\u0161en\u00edm, v jak\u00e9 jist\u011b doufali.Samoz\u0159ejm\u011b, \u00famysl to nen\u00ed \u0161patn\u00fd. Koneckonc\u016f, snad ka\u017ed\u00fd z n\u00e1s ji\u017e n\u011bkolikr\u00e1t m\u011bl hovor nap\u0159\u00edklad od n\u011bkter\u00e9 z bank \u010di poskytovatele energi\u00ed, internetu a podobn\u011b, kte\u0159\u00ed mu nab\u00edzeli sv\u00e9 slu\u017eby, pokud k nim p\u0159ejde. A v naprost\u00e9 v\u011bt\u0161in\u011b je takov\u00e1to zm\u011bna pro dan\u00e9ho \u010dlov\u011bka nev\u00fdhodn\u00e1.M\u016f\u017eeme se tedy pt\u00e1t, pro\u010d byl proti tomu takov\u00fd odpor. Odpov\u011b\u010f je jednoduch\u00e1: z\u00e1rove\u0148 to toti\u017e p\u0159ineslo nov\u00e9 probl\u00e9my i v situac\u00edch, kter\u00e9 by jinak byly jednoduch\u00e9. Nap\u0159\u00edklad poka\u017ed\u00e9, kdy\u017e jsme cokoliv kupovali na internetu nebo i jen nav\u0161t\u00edvili l\u00e9ka\u0159e, museli jsme podepisovat souhlas s pou\u017eit\u00edm osobn\u00edch \u00fadaj\u016f.Vzhledem k tomu, \u017ee si jednotliv\u00e1 odd\u011blen\u00ed ji\u017e nemohla p\u0159ed\u00e1vat informace o z\u00e1kazn\u00edkovi, staly se mnoh\u00e9 nejen \u00fa\u0159edn\u00ed procesy slo\u017eit\u011bj\u0161\u00edmi, co\u017e samoz\u0159ejm\u011b b\u011b\u017en\u00ed lid\u00e9 nesli nelib\u011b. Pro n\u011b toti\u017e byl d\u016fle\u017eit\u011bj\u0161\u00ed benefit, kter\u00fd mohli hned vid\u011bt (snadn\u00e9 vy\u0159\u00edzen\u00ed dan\u00e9 situace) sp\u00ed\u0161e ne\u017e dlouhodob\u00fd prosp\u011bch (m\u00e9n\u011b ne\u017e\u00e1douc\u00edch reklam, a tedy i mo\u017enost\u00ed, \u017ee budeme nap\u00e1leni).Nav\u00edc je faktem, \u017ee se mnoh\u00e9 firmy nau\u010dily, jak toto na\u0159\u00edzen\u00ed alespo\u0148 \u010d\u00e1ste\u010dn\u011b obej\u00edt. V celkov\u00e9m v\u00fdsledku to tedy nep\u0159ineslo tak velk\u00e9 zlep\u0161en\u00ed, v jak\u00e9 mo\u017en\u00e1 vl\u00e1dy jednotliv\u00fdch st\u00e1t\u016f doufaly. P\u0159esto, n\u011bco je rozhodn\u011b lep\u0161\u00ed ne\u017e nic. A to plat\u00ed i v tomto p\u0159\u00edpad\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je GDPR skute\u010dn\u011b takov\u00e9 zlo?","item":"https:\/\/www.fipobex.cz\/je-gdpr-skutecne-takove-zlo\/#breadcrumbitem"}]}]